Buğra Koç

E-Ticaretin En Büyük Yalanı: Ücretsiz Kargo

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Buğra Koç

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“Ücretsiz kargo” yazan bir ürün gördüğünüzde sevinir misiniz? Size kötü bir haberim var. Aslında ücretsiz kargo diye bir şey yok. Bu videoda e-ticaret sektörünün üzerimizde uyguladığı psikolojik manipülasyonlardan bahsedeceğim, ve size internet alışverişinin en büyük yalanlarından birini göstereceğim: ücretsiz kargo.

İşin matematiği çok basit. Kargo şirketleri ücretsiz çalışmıyor. Kurye maaşı, mazot parası, dükkan kirası, araç bakımları… O kargo paketini bir noktadan diğerine taşımak için birilerinin para ödemesi gerekiyor. Soru şu: Bu parayı kim ödüyor?

https://youtu.be/-Nne5FwOXzw

KAYNAKÇA

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  2. Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. https://predictablyirrational.com/
  3. Ranadive, A. (2015) “Insight: The Birth of Amazon’s Free Shipping” Medium. https://medium.com/great-business-stories/insight-the-birth-of-amazons-free-super-saver-shipping-83569d331549
  4. Qapla (2024). The impact of free shipping on consumer behavior. https://www.qapla.io/blog/shipping/free-shipping-consumer-behavior/
  5. Statista. (2024). Cart Abandonment Statistics 2024. 70.19% average global cart abandonment rate. https://www.statista.com/statistics/1228452/
  6. McKinsey & Company. (2020). Consumer Sentiment and Behavior During COVID-19. 60% of shoppers want free standard shipping from online retailers. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/
  7. SpendMeNot Survey. (2023). 79% of consumers say free shipping availability makes them more likely to shop online. https://spendmenot.com/
  8. Flowspace Research. (2023). Psychology of Shipping Costs. 52% of abandoned shopping carts are due to shipping and handling costs. https://flow.space/blog/shipping-costs/
  9. Schmidt, K. M., et al. (2020). “The effect of privacy choice in cookie notices on consumers’ perceived fairness of frequent price changes.” Psychology & Marketing, 37(8), 1114-1133. https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21356
  10. Richards, T., et al. (2016). “Personalized Dynamic Pricing.” Journal of Revenue and Pricing Management. Research on how e-commerce sites use IP addresses, browsing history, and cookies for personalized pricing. https://link.springer.com/article/10.1057/s41272-019-00224-3
  11. Amazon. (2024). Prime Benefits & Membership Details. Over 300 million items eligible for free Prime shipping; Prime members saved over $500 annually on deliveries in 2024. https://www.aboutamazon.com/news/retail/amazon-prime-benefits
  12. Statista. (2024). Reasons to Subscribe to Amazon Prime. 79% of Prime members cite free shipping as the most important benefit. https://www.statista.com/chart/15800/reasons-to-subscribe-to-amazon-prime/
  13. CBS News. (2025). Amazon Ends Prime Invitee Program. Amazon ending free shipping sharing program, pushing users toward $139/year membership. https://www.cbsnews.com/news/amazon-prime-free-shipping-sharing-invitee-ending-what-to-know/
  14. eCommerceDB. (2024). Turkish E-Commerce Market Analysis. Trendyol leads with $3.6B in sales, Hepsiburada follows with $1.3B. https://ecommercedb.com/insights/turkish-ecommerce-market-trust-in-online-marketplaces-on-the-rise/4571
  15. Qapla’. (2024). “The Impact of Free Shipping on Consumer Behavior.” 49% of consumers abandon carts due to unexpected costs like shipping fees. https://www.qapla.io/blog/shipping/free-shipping-consumer-behavior/
  16. Influencer Marketing Hub. (2024). “Amazon Dynamic Pricing Strategy.” Amazon adjusts prices based on cookies, browsing history, and user behavior to optimize sales. https://influencermarketinghub.com/amazon-dynamic-pricing/
  17. BigCommerce Research. (2023). Free shipping is the main factor driving 63% of consumers to complete a purchase. https://www.bigcommerce.com/
  18. E-commerce Nation. (2024). “Top Reasons for Cart Abandonment Worldwide.” 41% of global shoppers abandon carts due to expensive delivery fees. https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/
  19. Türkiye İstatistik Kurumu. (2025). Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması. https://data.tuik.gov.tr/Bulten/Index?p=Hanehalki-Bilisim-Teknolojileri-(BT)-Kullanim-Arastirmasi-2025-53925

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